Privacy policy

Millie Moo Candles

Last updated: 15 October 2026

At Millie Moo Candles, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, purchase our products, subscribe to our communications or contact us through our website, Facebook, Instagram or other channels.

Our website is www.milliemoocandles.com.

We handle personal information in accordance with applicable privacy laws, including the New Zealand Privacy Act 2020.

1. Personal Information We Collect

We may collect the following information when you interact with Millie Moo Candles:

Information you provide directly:

  • Your name

  • Email address

  • Phone number

  • Billing and delivery addresses

  • Business or organisation name

  • Order and purchase details

  • Information about custom candle enquiries, including quantities, branding requirements and preferences

  • Messages, feedback and other information you choose to provide

  • Marketing preferences and subscription information

Information collected automatically:

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type and device information

  • Pages and products viewed

  • Website interactions and browsing activity

  • Referring websites

  • Cookies and similar tracking technologies

Payment information:

When you make a purchase, payment information is processed through the payment services available at checkout. We do not ordinarily receive or store your complete payment card details.

2. How We Collect Your Information

We collect personal information when you:

  • Place an order through our Shopify website

  • Complete a contact or enquiry form

  • Submit a custom candle or wholesale enquiry

  • Complete a lead generation form through Facebook or Instagram

  • Subscribe to our email marketing

  • Contact us by email, social media or other communication channels

  • Participate in promotions or giveaways

  • Browse or interact with our website

We may also receive information from third-party platforms and service providers where you have provided information or authorised its sharing.

3. How We Use Your Personal Information

We use personal information for legitimate business purposes, including:

Orders and customer service

  • Processing and fulfilling orders

  • Arranging shipping and delivery

  • Providing invoices and order confirmations

  • Responding to enquiries

  • Providing customer support

  • Managing returns, refunds and other customer service matters

Custom candle and wholesale enquiries

  • Responding to enquiries about personalised or branded candles

  • Discussing fragrance, packaging, quantities and branding requirements

  • Preparing quotes and product information

  • Following up on enquiries

  • Managing potential and existing wholesale relationships

Marketing and advertising

  • Sending promotional emails where permitted by law

  • Providing information about new products, promotions and special offers

  • Measuring advertising performance

  • Understanding customer interests and improving marketing campaigns

  • Delivering relevant advertising through platforms such as Facebook and Instagram, where permitted

Website improvement and security

  • Understanding how visitors use our website

  • Improving our products and shopping experience

  • Monitoring website performance

  • Preventing fraud and protecting our business

  • Meeting legal, accounting and regulatory obligations

4. Facebook and Instagram Lead Forms

Millie Moo Candles may use lead generation forms through Meta platforms, including Facebook and Instagram, to collect enquiries about our products and services.

When you complete one of these forms, we may collect:

  • Your name

  • Email address

  • Phone number

  • Business or company name

  • Details about your enquiry

  • Information about your interest in custom candles, including estimated quantities

We use this information to respond to your enquiry, provide relevant product information, prepare quotes and follow up regarding the products or services you have expressed interest in.

Submitting an enquiry does not automatically subscribe you to our promotional email marketing.

We will only send marketing communications where we have an appropriate legal basis to do so.

Information submitted through Meta forms may also be processed by Meta in accordance with its own privacy policies.

You can read Meta's Privacy Policy at:

https://www.facebook.com/privacy/policy/

5. Email Marketing

We use Omnisend to help manage email marketing and customer communications.

If you subscribe to our marketing communications, we may send you information about:

  • New products and fragrances

  • Special offers and promotions

  • Seasonal collections

  • Product launches

  • Other Millie Moo Candles news

We may also send marketing messages where otherwise permitted under applicable law.

You can unsubscribe from promotional emails at any time by selecting the unsubscribe link included in our emails or contacting us directly.

Unsubscribing from marketing communications will not prevent us from sending essential communications relating to your orders or enquiries.

6. Cookies, Analytics and Advertising

Our website uses cookies and similar technologies to support website functionality, understand visitor behaviour and improve our advertising.

These technologies may be used to:

  • Remember shopping cart contents and preferences

  • Support secure website functionality

  • Analyse website traffic and customer interactions

  • Measure advertising effectiveness

  • Deliver relevant advertising, where permitted

We may use services such as Shopify analytics, Google Analytics and Meta advertising tools, depending on our current website configuration.

You can manage cookies through your browser settings and any privacy controls provided on our website.

Disabling certain cookies may affect how parts of our website function.

7. Sharing Your Personal Information

We may share personal information with trusted service providers where reasonably necessary to operate our business.

These may include:

Shopify: Our online store and ecommerce platform.

https://www.shopify.com/legal/privacy

Omnisend: Our email marketing and customer communication provider.

https://www.omnisend.com/privacy/

Meta: Facebook and Instagram advertising, lead generation and analytics services.

https://www.facebook.com/privacy/policy/

Google: Website analytics and advertising services, where enabled.

https://policies.google.com/privacy

Payment providers: To securely process customer payments.

Shipping and delivery providers: To deliver customer orders.

Professional advisers and service providers: Where reasonably necessary for accounting, legal compliance or business administration.

We may also disclose information where required or authorised by law, or where necessary to protect our legal rights.

We do not sell customer contact lists to third parties.

8. Storage and Security

We take reasonable steps to protect personal information against loss, unauthorised access, misuse, modification and disclosure.

Customer information may be stored within our ecommerce platform, email marketing systems, business records and other services used to operate Millie Moo Candles.

Access to personal information is limited to people and service providers who reasonably require it for business purposes.

Although we take reasonable precautions, no internet transmission or electronic storage system can be guaranteed to be completely secure.

9. International Data Processing

Some of the third-party platforms and service providers we use may process or store personal information outside New Zealand.

These may include Shopify, Meta, Google and Omnisend.

Where personal information is disclosed overseas, we take steps required by applicable New Zealand privacy law to ensure that the disclosure is appropriately protected or otherwise legally permitted.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or as required by law.

This may include:

  • Order information retained for accounting, tax and legal obligations

  • Customer enquiries retained for reasonable business follow-up and recordkeeping

  • Wholesale and custom candle information retained for ongoing business relationships

  • Marketing subscription information retained while you remain subscribed, together with records needed to respect unsubscribe requests

When information is no longer required, we take reasonable steps to securely delete it or de-identify it.

11. Your Privacy Rights

Under the New Zealand Privacy Act 2020, you have the right to request access to personal information we hold about you and to request correction of information that is inaccurate.

You may also contact us to:

  • Update your contact details

  • Change your marketing preferences

  • Unsubscribe from promotional communications

  • Ask questions about how your information is handled

  • Request deletion of information where appropriate and legally permitted

We will respond to privacy requests in accordance with applicable law.

If you have concerns about how your personal information has been handled, you may also contact the Office of the Privacy Commissioner in New Zealand.

Website: https://www.privacy.org.nz

12. Behavioural Advertising

We may use website activity and advertising technologies to display advertisements that are more relevant to your interests, where permitted by law.

You can manage certain advertising preferences through:

You may also be able to manage tracking preferences through your browser or the privacy controls available on our website.

13. Children's Privacy

Our website and online purchasing services are intended for a general audience and are not specifically directed at children.

We do not knowingly seek to collect personal information directly from children for advertising or marketing purposes.

If you believe a child has provided us with personal information inappropriately, please contact us so we can review the matter.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, service providers or legal requirements.

Any updates will be published on our website with a revised last-updated date.

15. Contact Us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or would like to raise a privacy concern, please contact:

Millie Moo Candles

Email: info@milliemoocandles.com

Website: www.milliemoocandles.com

Nelson, New Zealand